Marketing 101

I had an old 27" JVC TV, weighing about 100 lbs, that I decided I'd leave out on the sidewalk for someone to use, since I didn't need it any longer.

About 3 hours after leaving it outside in broad daylight, I was perturbed by the fact that no one had stopped to pick it up. I went outside to take a look, and saw that J had posted a sign on it that read "Works OK :-)"

I laughed out loud. "I think the same marketing principles apply even when you are giving something away for free. Let's try something a little more enticing", I said to J with a teasing smile. 

I returned to the street, masking tape and marker in hand. I flipped over the sign and wrote in bold letters "Works Perfectly & Free!"

15 minutes later, we watched as a couple stopped their car, shoved the TV in their backseat, and drove off.

I guess it is all about the marketing.